With the economy still rocky from the recession and many searching to find work, there seems to be no time like the present for those interested in entrepreneurial work. However, to ensure that your small business succeeds, it’s important to understand how to enter the market and stay there for the long term. With the [...]
Too many businesses have an online profile that is dull or static. In some ways, this can be worse than having no online presence at all. Below are a number of tactics you can take to improve the online presence of your business. Make sure your web design is current: Blink tags, frames and music [...]
Do you want to get your company noticed? Maybe you are looking to improve sales or create a market niche. If so, consider the following five tips for implementing effective promotional marketing. 1. Publicity Is your company expanding, moving to a new location, adding a department or hiring a well-regarded employee? If your business is [...]
Business cards can be a brilliant way to expand and spread the word and reputation of your company. Cards are a small weapon with a big effect and can really get your company going. Giving cards to friends and family who then give them to others, who could then pass them on to others spreads [...]
In these days of crowded urban conditions and long commuting times, a work-at-home business is more desirable than ever. Such a business holds the promise of the lifestyle and flexibility many people crave. However, keep in mind that, because of its desirability, the work-at-home field is competitive and success will require more effort than [...]
Do you remember the last time you received a promotional gift? Everyone loves getting a gift, even it is promotional in nature and has a company’s name and logo on it. Do you remember the names of the companies that have given you promotional merchandise in the past? Chances are you do remember their names [...]
Let’s face it. Business owners like you are very busy people. Day in and day out, you try your best to attract new customers, keep the existing clients satisfied, and at the same time, manage your employees. However, often lost in this mix is the need to focus on legal issues relevant to your business [...]
Target and engage your audience If your small business is located in a small town, promote your video on a grassroots level. Make friends with people on YouTube in the area that you are serving. Find people who are already on the platform that you are using to push your video and market [...]
If you want to run a successful business, it is not enough to be good at what you do, and to offer a product or service that people will pay money for. You need to run your business in an ethical way. As executive coaching experts say, you cannot have a great business, one that [...]
You’ve started on those first exciting step into making your inspired business idea happen, but what now? If you have no or little budget in place there are still ways to reach your target audience without spending a fortune. Here are our top tips on implementing your new business’ marketing strategy: Decide on your tone [...]