Making your website a number one link on a search engine is a very hard task. However, getting on the first or second result page within your sphere is a simple thing if you master some simple SEO techniques. It will certainly take a lot of trials and errors, but the result is undoubtedly worth it. In order to make your website search-engine optimized in 2013 you should take into account the following steps:
This is a quite obvious advice, but do includetags on every web page. The title must be as descriptive and as short as possible and should have various keywords in it. Do not try to describe the whole website in one title, be specific for every page.
The description should not simply describe the page itself, but should rather attempt to sell it to the user. It must be appealing and interesting enough to attract new visitors.
Although Google is the most popular search engine and at the same time Google+ is not a very popular social network – do not underestimate its abilities. Do include author name and tag through Google+ to increase the chances to make your page among the first in search results.
4: Internal links
Creating internal links to your own pages is almost as important as having external links. Google indexes the results according to the number of links on a given page. Therefore, using this simple technique can boost your page index by several positions.
5: Webmaster tools
Many popular search engines like Google, Bing and Yahoo have webmaster tools that store information about all the websites. This information usually contains data on search terms, links, ranks and other. It is very important to sign up for this service and keep an eye on the content.
6: Write new and unique content
Even if you followed all the previous steps, your website is not going to rank high without great content. Firstly, it has to be unique, since duplicate content will push you down the search results, because other websites may have higher popularity. Secondly, the content has to be interesting and appealing in order to attract audience.
All things considered, apart from the above mentioned practical advices, there is also one important organizational tip. Managing tasks that have to be done in order to bring your website up in the search results is essential part of success. Whether you are running a small or a large business it is very easy to get lost within the amount of SEO work that has to be done and that is exactly where task tracking should be introduced to rise your corporate website search index up as high as possible.
Hi, my name’s Jannet Sparts and I’m working as an editor of Online Issues. I write for several blogs sharing my experience and observations. I have worked as a project manager in several companies. So I have tried different PM tools, collaboration programs, including tracker and task management software solutions. For the moment PM software is my primary field of interest.